“Life Ride is an 11-day motorcycle ride starting at NYSE on Wall Street, that will make 10 stops at Kiehl’s stores along the multi-state route, finishing in Philadelphia on Saturday, August 13. Kiehl’s will donate $150,000 to amfAR over the course of the ride. This year’s riders include Anthony Carrino, Ben Cohen, Gilles Marini, Grant Reynolds, Ian Bohen, Jay Ellis, JR Bourne, Kurt Yaeger, Milissa Sears, Scott Patterson, and Teddy Sears. In 2010, Kiehl’s Since 1851 launched the LifeRide to raise awareness about HIV/AIDS and generate funds for amfAR. At the conclusion of this year’s ride, Kiehl’s will have raised $1.6 million for amfAR since 2010, funding eight cure-related research projects” (amfAR.org).