Luke Wessman Headcount Jay Z On The Run Tour


Election Day is still a few months away, but fans attending On The Run Tour: Beyonce and JAY Z will get an artistic reminder to vote – courtesy of the tattoo artist Luke Wessman and the non-profit organization  <full interwiev 

Wessman designed a limited-edition postcard highlighting the phrase “#GoVote,” which will be available at HeadCount’s voter registration tables on most stops of the tour. Fans can sign a “Pledge to Vote” on the back of each postcard. HeadCount will then mail each person the postcard with their signature just before the November election.”   

“Thank you Headcount and  Roc Nation.”  L


“It’s important to remember that we’re all in this together and we gotta pay attention,” said Wessman, as to the message behind the #GoVote artwork.  “We all sometimes get blinded by these nice bubbles that we try to build for our lives, and sometimes forget that we’re on this earth to keep it going and make it a little better.”

(A full interview with Wessman appears on

The “#GoVote” postcard is part of a series that began in 2012 when hundreds of visual artists designed “#GoVote” graphics and animations for a Tubmlr campaign just before the Presidential election. Now HeadCount is distributing various #GoVote postcards at concerts throughout America this summer.

The ten-year old organization is also touring with Kings of Leon, Vampire Weekend, Dave Matthews Band, Tom Petty, Bob Weir and Ratdog, the National, and many other high profile acts.  At each concert, HeadCount volunteers register voters and also distribute the postcards. The volunteers receive free admission to the concert in exchange for their efforts.


HeadCount ran voter registration drives on Jay-Z’s “Watch the Throne” tour with Kanye West in 2011. It also produced a public service announcement with Jay-Z the year before.


Anyone wishing to volunteer with HeadCount at On the Run concerts can sign up at HeadCount’s website ( Local organizations are also welcome to inquire about partnering in these efforts.