Luke Wessman x Zenith Watches Baselworld 2016
This year I had the unique opportunity to partner with the good people at Zenith Watches for Baselworld 2016. Zenith is an incredible watch company with over 150 years of watchmaking expertise. Zenith’s watches have won 2,333 chronometry prizes, a record in the industry. They received extra fame due to their legendary El Primero movement. Their craft of watchmaking is second to none, and Zenith’s rich heritage, tradition, passion and pursuit of excellence are reflected in the legacy of its slogan – “Legends Are Forever”. When the opportunity arose to work with them, I was proud to unite my brand with theirs. Zenith also had partnerships with The Distinguished Gentleman’s Ride, Bullfrog Barbershop, and Uber Classic Cars at Baselworld creating a very exciting buzz.