Zenith Watches X Luke Wessman – It’s About Time

Zenith Watches X Luke Wessman – It’s About Time

I grew up on hand me downs and thrift store threads, so when I got old enough to work and buy myself things I started paying attention to fashion and my personal style. Quickly I realized that style and fashion are two separate things, and labels aren’t as important as taste and quality. I’ve learned to invest in key pieces that last rather than trendy items or brands. Just like in tattooing the test of time is very important.

As a tattoo artist and traveler the watch to me is a key piece. There are only a few pieces that a man can make a statement with without going overboard. After 15 years in my craft I bought my first Rolex thinking that was the ultimate statement.  As I dug deeper into the watch world I came across Zenith Watches a legendary company based in the heart of the watchmaking capital Switzerland since 1865.  I have now, because of their commitment to excellence, and rich heritage, teamed up with this legendary company to work as a brand ambassador. I’m very proud to work with such credible and respected company, and I look forward to be a positive force in the companies constant evolution.

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